A summary of an incident in China where a “nerdy, socially awkward” young man—desperate to become the sex slave of an attractive woman he encountered online—sent her messages declaring, “I’ll do anything for you” and “I’ll even cut off my own penis.” He then went on to post images showing that he had actually carried out the amputation. Absolutely insane.
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The Origins of “Chee-gyu” and the Tactics of “Pig-Butchering” Scams
The images that recently circulated—purportedly showing a man who severed his own genitals to become a “slave” to an older woman he met online—featured a headline using the term “chee-gyu” (チー牛) to describe the man. This term is not a Chinese slang word; it is a piece of Japanese internet slang that originated from an illustration posted on the forum 5channel in 2018, depicting a “socially awkward, introverted man ordering a ‘cheese beef bowl’ (chee-gyu).” The term spread between 2019 and 2020, peaking around June 2020, and has since become an established, derogatory label for “plain, unassuming men who appear to have no romantic experience.”
In China, there exists a type of scam known as “sha zhu pan” (literally “pig-butchering plate”), in which perpetrators pose as women online to extort money or manipulate the actions of their targets. Fraud rings reportedly identify “sexually or emotionally unfulfilled men”—alongside single women who have delayed marriage and members of the LGBTQ+ community—as specific targets. These criminal groups operate through a division of labor, with specialized teams handling tasks such as making calls, providing materials, managing technical aspects, and laundering funds. They build trust with their targets by sharing fabricated personal stories—such as accounts of divorce or the loss of a spouse—and systematically employing a repertoire of over 30 pre-prepared scripts.
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